In 2001 , when MTV and Channel-V ruled the Indian music TV scene, a brand new channel was born in South India. It took hard core guts, large financial flexibility to dive into an untamed market; but it happened and the undisputed multilingual music channel was born in 2001 – Southern Spice Music!

Ramesh conceptualized this Channel as a business model and took it from its fledgling stages to being one of India’s most talked about indigenous music channels! The growth of the Channel and it’s position in the market is a direct reflection of Ramesh’s clear cut business sense and he led the Channel until June 2009 when Coxswain Technologies moved on with a broader plans.

With multiple degrees in Commerce, Law, Cost Accountancy and being a Company Secretary, numbers are his first language and his financial wizardry is the strong backbone of the Coxswain Technologies. With on field experience of over 30 years and inherent business acumen, Ramesh Babu is a force to reckon with in the arena of broadcasting.



K.Shriram born in 1972 has immense experience in the field of Media and is qualified with a Degree in Physics, Higher Diploma in Software Engineering and a Post Graduate Diploma in Business Administration.

He is the Promoter Director of Coxswain Technologies Limited since 1999 and he was managing the day to day operations of SS MUSIC from 2001 to 2008.

He is taking care of the day to day operations of the company.



Anil Shetty is an Engineering Graduate with specialization in Electronics. He has held key positions with companies such as Business India, Sony Entertainment Television and Times of India. He brings with him over a decade of invaluable knowledge capital in the Media industry. He has successfully handled a number of hours of live coverage on the national network. One of his most valuable achievements is the launch of Times Music and the building of a strong dealer network across the country. Anil works closely with the delivery team to ensure service levels and technical excellence.

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